Hard Cider <br />Run

Their Story

Hard Cider Run is a series of races in cideries across the country. After a successful launch in 2015, the race series expanded to six cities in 2016. Runners receive a finishers medal, hard cider and race tee for taking part.

The Creative Strategy

The majority of Hard Cider Run registrations have come from Facebook ads, but with a high price per conversions, the race organizers were seeking to optimize their ads for better results.

I created a series of video ads for each city, to replace static photos ads. The videos quickly resulted in a huge increase in engagement, while also helping to reduce overall ad spend. The number of page and post likes doubled compared to the previous month when no video ads were used.


+376%

Increase in post likes compared to static ads


+635%

Increase in post shares & comments compared to static ads


311,659

Total video views in March 2015

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