Giftie

Background

Giftie is an app for Chicago foodies, best described as the Netflix of restaurant giftcards. For $20 a month subscribers earn access to hundreds of dollars of on-demand giftcards to restaurants in Chicago. They simply take an unlimited amount of giftcards anytime they want to eat out.

Objective

To drive subscriptions of Giftie, we focused on improving the user experience of the app as well as develop a marketing campaign. App improvements including a new tutorial, improved app store screenshots and welcome screen. Marketing and advertising included flyers, a window sticker, microsite and ads for the El train.

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