DG5Miler

Background

The DG5Miler is a competitive five mile road race held in Downers Grove for nearly four decades.

Objective

Our goal in 2015 was to increase participation compared to previous years. As research had shown that races with higher fees often get larger attendance, we increased the race fee and developed a new logo for the run to improve the race swag for runners.

Even with a shoestring budget the strategy resulted in the race’s highest ever participation for the 5 mile event.


+10%

Increase in participation in 2015


+13%

Increase in revenue in 2014

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