This moment, this grainy black and white photo, this is how my career started.

If you look carefully you’ll spot me, walking off into the Malaysian jungle. I spent three nights camping in Teman Negara (back in 2003) and the experience inspired one of my first travel articles. That article led to my first job in copywriting and that job led to my passion for marketing and branding – in particular, for business that do ‘good.’

Diverse, Global Experience

Over the last twelve years I’ve worked with an array of brands across the globe, including Swedish health foods, Welsh castles, Chicago dog festivals, Australian coconut oil producers, Canadian coffee roasters, Californian seasoning brands and even a Washington DC based research firm.

Crafting Awesomeness

These businesses may be diverse, but the same process applies when it comes to crafting awesome brand strategies. Through a blend of analytical insight, creative flair and good old fashioned moxie, I develop brand strategies that help businesses grow and strengthen their impact on the world.

Brand Consulting Projects

Karmalove – brand strategy for German fashion company

My Mües – brand coaching and copywriting for Australian muesli brand

Susie Q Brand – web copywriting for Californian seasoning brand – web brand voice for Washington DC research firm

Halsotreats – brand naming and strategy for Swedish health food brand


Illinois Parks & Recreation Association (IPRA) Awards:

  • Winner, Best Website, 2014.
  • Winner, Best E-communication, 2014.
  • Winner, Best logo, 2012.
  • Winner, Best Print Ad, 2012.
  • Winner, Best Marketing Campaign, 2012.
  • Winner, Best Marketing Campaign, 2010.

Chartered Institute of Public Relations Cymru Pride Awards

  • Silver, Low Budget PR Campaign, 2005.

Thought Leadership

2015 – Does Drinking Beer After a Run Boost Creativity? –

2014 – ‘Be More Dog’,National Recreation & Parks Association conference

2013 – ‘From good to great design’, Wisconsin Parks Association conference

2012 – ‘Experiential marketing techniques’, Illinois Parks & Recreation Association conference

Technical Skills

  • Domo BI

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Mailchimp
  • Hubspot CRM
  • Zapier
  • WordPress
  • Slack
  • Facebook
  • Instagram.

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